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Utterly, Butterly Delicious!

This slogan has gone miles in reaching out to the psyches of numerous consumers across India, so much so that Amul Butter has made an everlasting brand for itself. Being just a daily bread spread, understandably not a fancy novelty product, it has yet proved itself as being quite the opposite across the mean market. …

Paranoia-A Critique

Paranoia-A Critique

We have entered the third millennium through a gate of fire. If today, after the horror of 11 September, we see better, and we see further — we will realize that humanity is indivisible.New  threats  make  no  distinction  between  races,  nations  or  regions.  A  new  insecurity  has entered every mind, regardless of wealth or status. …